Ott viewership trends
Ott viewership trends. 5 million, and CBS viewership remained at just below 5 million for both years. (2021). The real-time and historical data we provide is critical to their profitability and it enables them to generate a better return on content investment. Top OTT Trends To Watch Out For In 2022 Written By:- Vikrant Khanna (Co-Founder CEO Mogi I/O) In the past few years, there has been a major shift in the landscape of video streaming and OTT platforms. Big Data. Globally, audiovisual content has Industry experts share some of the key trends they expect to see in the streaming world this year. The rising use of virtual reality (VR) and augmented reality (AR) on smart devices for gaming apps to provide users with a real-time experience while playing a game is projected to increase demand for OTT 6) Traditional pay TV will shift to an OTT delivery model. Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. Embracing Technology and Innovation. India’s OTT video viewers are expected to grow to 355 million by 2020 but considering the rate at which the broadband connectivity is growing currently, the number of OTT video viewers may grow at a faster pace. The outlook is positive for both free and paid OTT around the world, but growth will slow significantly. 30% (2024-2029) resulting in a market volume of US$429. When you adapt the hybrid model , you are attempting to sustain the investments in your content. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices Key Stat: On a global scale, sub OTT has become extremely popular, with 44. Under COVID-19, many countries introduced social distancing measures that forced theaters to limit the number of audiences or even shut down and that encouraged people to stay at home, accelerating the OTT advertising has spread to vast territories thanks to the growing adoption of streaming video services and devices. As we mentioned earlier, The Over the Top As content is scattered across various OTT services, viewers’ loyalty will incline towards their favorite content rather than specific platforms. One of the key trends in the OTT Video market in Worldwide is the Younger viewers are driving the OTT growth and content trends. 4%, as per The Ormax OTT Audience Report: 2024, which is based on a sample size of 12,000 across urban and rural India. The opportunity to evolve advertising models Virtue's A. 25 billion users By providing opportunities for viewers to interact with the content and each other, OTT platforms create a sense of community and enhance the overall viewing experience. This data tells us that streaming services are not just popular now but will keep growing vastly in the future. For viewers, it’s all about finding the perfect mix of entertainment and education. Today, the time we spent looking at our screens has The study finds that use of OTT content platforms such as Netflix, Amazon Prime, Voot, Hotstar, etc has seen a rise especially among the younger age cohorts of population and the content has appeal owing to its entertainment value coupled with information. 26 million. Further, 40% of the OTT viewers reported that they paused the OTT video content to research or purchase the product they saw in the ad while watching the content. last month, exceeding cable (34. Good sound quality is also a must. . Indian streaming services are pouring resources into original content, estimated to reach a staggering $800 million invested in 2023 alone. Such age groups are among the most coveted by advertisers The growth will continue as more OTT streaming services enter the market and more viewers continue to “cut the cord” on cable. The gap between OTT and broadcast is diminishing, with reductions in latency improving user experience and bolstering use cases in areas such as sports, gambling and even military video. This model provides viewers with greater flexibility and choice, enabling them to receive premium content without paying a premium Essentially, OTT ads are TV ads presented to viewers through connected TV devices or streaming services. Tune into tech The year 2023 witnessed an unprecedented surge in technological advancements that reshaped the way As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. With numerous companies entering the OTT area, a wide variety of options for consumers and amounts of ad inventory for marketers are presented. Within the foreseeable future, each can keep and still entertain the audience. Number of OTT players in India . But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative. The future of CTV advertising is filled with opportunities, but it’s up to you to capitalize on them. The Indian OTT audience universe has grown 14% year on year to 547. Products. (OTT) content is shifting the viewing behavior among these former broadcast programming stalwarts to provide more of a balance with their news and sports-heavy TV diets. The sector’s expansion has been accelerated by the stay-at-home entertainment consumption trends The number of over-the-top (OTT) video-streaming consumers in India is expected to expand to 600 million by 2025. A study undertaken by GudSho, the first OTT platform to premiere content in South Indian languages exclusively, has unveiled some interesting insights on viewership trends on their platform. A comprehensive research paper with data and insights. Conclusion: OTT Trends in 2022 and Beyond. However, when compared to the previous year, the growth rate exhibited a moderate slowdown Streaming platforms outpaced broadcast and cable in July's total TV viewership. The early effect has not sustained for all platforms alike, but net viewership continues to be much Current OTT trends in India7 As on 2020, 29 million subscribers paid for 53 million OTT video subscriptions Report Overviews. It also includes comprehensive forecasts to give marketers a leg-up on future trends. 16 Billion USD and it is expected to reach 194. 43% (2024-2029) resulting in a market volume of US$5. Existing literature contributes valuable insights across various dimensions of OTT platforms, covering viewership trends, content diversity, subscription The OTT Video market worldwide is projected to grow by 7. This is what the evolution of TV viewing looks like, and these trends present the industry with the next Steady decline in linear TV as OTT viewership spikes: In the first half of 2024, U. OTT statistics: OTT market trends. We may have seen the last of peak TV—for now. Election Data Hub. Over-the-Top (OTT) video platforms, that was considered a luxury is today a commodity Singapore, 23 February 2022 – A third (34 percent) of Southeast Asian viewers are now streaming over-the-top (OTT), according to a new study by The Trade Desk (NASDAQ: TTD). OTT platforms have enthralled and entertained the audience like never The most watched international streaming production in India in 2023 was the Amazon Prime Video series 'Citadel', featuring Priyanka Chopra Jonas, with an estimated 17 million viewers. 1 Million in 2023, a growth of 13. Whether it’s global sporting events, your favorite musician, or hours of computer games, OTT live streaminghas become a huge business. When it comes to current OTT trends, the industry is finally getting close to a stage of maturation. 3 million users, translating to a penetration of 38. OTT is a somewhat new phenomenon, which means tremendous growth potential. Beyond growing OTT video viewership, over-the-top marketing platforms are becoming more sophisticated, giving brands full-funnel targeting and attribution capabilities that weren’t available just a few short years ago. Its tendency to follow trends blindly. WHICH PROVIDERS ARE VIEWERS WATCHING WHILE STUCK AT HOME? We’re Explore the top trends shaping the OTT video market in 2024, from telecom bundling and free streaming to powerful new ad tech and AI-driven content analytics Time spent on streaming services grew dramatically between March 2020 to February 2021, gaining over 35% per month year-over-year. Download the report to learn more about: evolving OTT media consumption trends; a qualitative mapping of increase in OTT adoption – Pre OTT platforms, mobile media, viewership and lockdown INTRODUCTION The news media and general entertainment sector in the country has evolved dynamically over the past 10 years and more after the internet boom. 9 million users (+25. 2 million. Staying updated with the latest trends and technologies in the OTT ad space is needed for overcoming these challenges. According to a study by The Trade Desk, 66% of OTT viewers are tuning in more than before and 73% of Indonesians are Over the past decade, overall revenue and viewership has increased for OTT video streaming services and declined for Pay TV. High OTT service usage in Canada at 89. Expanded Use of AI and ML There is an inflection point arising in OTT. Crackdowns on password sharing by Netflix and other platforms are just one of many trends changing the face of over the top (OTT) streaming video viewership. Thanks to OTT platform technology, both the creators and consumers are free from the regulations and restrictions of television networks. GroupM expects CTV to account for 51. With 66 million viewers in Indonesia consuming three billion hours of OTT content every month, the pandemic-related boost What is India watching? Check most-watched movies, OTT series, shows on Amazon Fire TV in 2023 'Cricket' was the most streamed content in 2023, with Indians spending more hours streaming cricket . Stay ahead of the game with our expert insights and predictions. OTT advertising trends in 2023 “In 2023, in terms of the trends, we can look forward to the growing investments in the AVOD segment across the industry. India’s mobile data is cheapest globally, Times of India Over-the-top (OTT) platforms have touched a mere 30 percent of the total population—a majority of which comes from metro cities. For which type of OTT properties do you estimate viewership? We estimate viewership of OTT originals launched at a national level (Hindi content, Indian content in English, International content), across fiction series, direct-to-streaming films, reality shows, and documentaries. 80 million Americans have increased streaming viewership during the pandemic. Learn about some of the key trends here. OTT video streaming in the United States is expected to generate $ 119. Ashburn Housing Market Trends. The OTT Video market worldwide is projected to grow by 6. Demand. This has resulted in a boost in OTT viewership. 54% of US internet users subscribe to four or more over-the-top (OTT) video services, while 20% subscribing to 8 or more services. Market Key Trends. Adding on to that, there are new emerging monetization trends that can help OTT space grow and evolve much faster. Among all countries we cover, China has the highest digital video viewer share of internet users. According to an August 2018 Limelight Networks survey, 59. Top Trends – Germany. Week of July 22 – July 28, 2024. 1; research. 25 Billion by 2027; OTT ad spend expected to rise by 13% in 2023. According to Menon, if we see the industry reports on India OTT market, urban markets are reaching a saturation point whereas on the other side regional content on OTT is gaining a strong foothold in small towns/cities and rural markets also owing to the boost of 5G, fibre connections and OTT: Shaping Viewership Trends | Ft. 1 spot on Nielsen’s U. 5 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 24. (GWI Social Video Report 2019) 86. A different survey from Statista shows that ESPN viewership in September 2015 was 3. It includes new forecasts for subscription video revenues and audience In a survey on the age composition of over-the-top (OTT) media service viewers in Singapore in 2020, 44 percent of OTT media service viewers were people between 35 and 54 years old. Among the over 3 billion digital video viewers, three out of four internet users and over 40% of the global population now watch streaming or downloaded video at least once per month in some capacity. This paper tries to analyse the impact of these new trends, especially increasing OTT video streaming platforms viewership in lockdown, to assess the future of collective watching experience in India. There are now 200 million users who stream 9. 90 billion, reflecting a speedy growth rate of 6. The OTT services’ global market size was $38. As soon as a method or a paradigm gains popularity, a noticeable majority quickly pick the "success formula" and start reproducing products in the exact "Number of over-the-top (OTT) video viewers in the United States from 2018 to 2024, by provider (in millions). XII. By 2024, it’s forecasted that live video viewers in the US will reach 164. Growth in OTT is expected to continue over the next 24 months, with over half of respondents expecting at least 26% growth. Schools. 7%). " Chart. 3% of them spent the same amount of time watching Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. Younger audiences are more likely to consume content on CTV and OTT platforms, while older demographics still tend to rely on traditional cable. One of the key trends in the Indian OTT Video market is the Transparency from the OTT platforms will increase, as they start sharing selective data around viewership trends. 2023’s OTT video service revenue estimated at $316 billion. It’s a glimpse of the new viewership landscape for cable TV. Cinemas – The Concept. 2% from June. It's like a stepping stone in of chance for growth. At Tinuiti, we see OTT video as being ripe for two kinds of brands: TV advertisers that are looking to recapture some of Streaming represented a record-breaking 34. Few of the trends and statistics As OTT reach continues to grow, this signals a huge opportunity for advertisers given OTT’s ability to reach more engaged audiences at larger scale. 2022 Premium Statistic Connected TV programmatic advertising household reach in the U. 67 Billion in 2023 to an Expected $5. Dec'18E FY19E FY23E . Bo Liu Lead Analyst, Client Insights Time spent on streaming services grew dramatically between March 2020 to February 2021, gaining over 35% per month year-over-year. Prime Broadcast Network TV Cable Network TV Syndicated Programs . Do you want the inside scoop on the latest OTT market trends? Check out these noteworthy OTT statistics of 2024: OTT revenue is expected to surpass $476 billion by 44 million Americans have increased their cable TV viewership during the same time. It does not take policy Top Trends – Denmark. Statista projects a substantial influx of subscribers to the tune of $316. Trends and Future of OTT in Programmatic Encourage OTT platforms to share viewership trends selectively with oversight bodies, aiding in content evaluation and ensuring compliance with guidelines. statista. 03 billion in 2023 to USD 155. Tubi and Paramount+ overtake rivals. Methodology. 5 platforms at a given time. The Over-the-top, or OTT, is the latest innovation: delivering content via internet transmission rather than by cable or satellite. Esports live-streaming viewership continues to rise, with Q2’s hours watched up 3. 5% over 2022 Steady decline in linear TV as OTT viewership spikes: In the first half of 2024, U. One change we’re now seeing in OTT Is Overtaking Linear TV by Leaps and Bounds. The change came as new seasons of hits on Hulu and Netflix debuted and live sports and traditional shows went on hiatus. 360-degree live streaming will also become more accessible with the same. Future Trends and Technologies in Viewer Engagement: The future of viewer engagement in live sports broadcasting holds exciting possibilities. Digitization has revolutionized the way we access and consume content Information is Over the top media platform is a streaming media service offered directly to viewers via the internet. India will experience an increase from 350 to 500 million OTT consumers by 2023. Advertising-based Video On Demand (AVOD) — Audiences access AVOD content for free (or at a reduced rate) in exchange for watching ads. 2022-2023 OTT Viewership Is Increasing. Source: KPMG in India Analysis. Platforms that offer these get more subscribers. Keep reading or navigate to the section of your choosing to learn more. OTT platforms continue to be the medium of choice for distributing new content. What is the average time spent per day watching OTT content in Southeast Asia? Answer: 2. 9 2012 30+ 2018 . OTT industry will continue to expand. 5 billion in 2023) By 2027, it’s estimated that OTT platforms will have 4. Localized Content: OTT Top 5 martech trends of OTT streaming in 2022 Viewers could place bets on how the chosen characters would play out in an episode and earn points and rewards based on their actions. Here’s what they said. 2. Global The growth of OTT is expected to continue with new research from Media Partners Asia (MPA) highlighting a second growth phase. One of the most significant tv viewership trends is the demographic shift in television consumption. These trends aren’t new, but our forecasts show recent or imminent tipping points that leave no doubt as to where things are headed. Both of those figures beat the 68. 95 billion dollars in 2021 and 6. Viewers expect high-definition (HD) and even 4K quality. The growth in the universe is entirely driven by the advertising video on demand (AVOD) OTT platforms leverage PeerLogix’s streaming viewership data to analyze content and programming demand trends around the world in order to drive content procurement and buying decisions. OTT viewership remains high, but revenues remain stubbornly low. Gajendran Awasya, M. For additional insights, download the research paper we co-produced with Parks We Key Question: How fast are digital OTT video viewers growing across Asia-Pacific, and how are select subscription over-the-top (sub OTT) streaming services faring in the region? E-Mail Chart Kartik Kalla, Chief Creative Officer of Radio City talks about the current state of the Indian OTT industry, rehashing content trends seen. 1; Social24. It added, “While OTT platforms were making a mark for themselves in the Indian market, COVID-19 crisis accelerated the Subscription Video On Demand (SVOD) — Audiences pay a monthly or yearly rate to access content, typically without ads. By contrast, less than 50% of people ages 0 to 11 and 65 and older will be CTV viewers. December 24, 2020. Includes free contact info & photos & court records. 81% of TV advertisers cite “targeting and efficiency” as the primary reason for shifting ad spend to CTV/OTT and moving away from linear / cable TV advertising. (Image credit: ABC News) Initial figures from AdImpact indicate that last night’s ABC Presidential Debate averaged 15. 1 Mn universe by the following demographic and market variables, and will report OTT universe size and Here’s how it works. About Blog Contact. 20 Billion USD by 2025. 6 million monthly viewers, Tubi will have 44. For context, only 44 million Americans have increased their cable TV viewership during the same time. 23 billion OTT users last year (that number predicted to rise to 3. OTT video platform providers allow advertisers to better target their ads to specific demographics or types of consumers who are likely to be interested in their products or services. OTT (Over the Top) Platforms are web-based digital media libraries that enable users and viewers to stream different types of media content of several genres and languages. OTT services that work well on all these devices have an edge. 5Mbps continues to be the sweet spot for average online video delivery bandwidth. eMarketer expects almost on-par ad spending between linear and CTV by 2028. NASCAR and the NCAA basketball tournaments helped satiate some viewers, but not enough to account for the draw of the Olympics and the Super Bowl, causing the “sports event programming” share of viewing to fall from almost OTT PLATFORMS VIEWERSHIP: AN ALTERNATIVE TO MOVIE THEATRES per Google Trends report OTT prominent platforms like Netflix and Hot star were the most-searched OTT platforms since March 1 2020. G Awasya, MK Patel. 8% share of total television consumption in the U. 0% of people who will be linear TV viewers. The global over the top devices and services market size was valued at USD 190. PROGRAM RANK VIEWERS (000) Trends & strategies noticed in 2022. 5 key trends shaping the future of The Indian OTT audience experienced a remarkable 20% growth in the period spanning 2021 to 2022. Crises don’t change technology trends so much as they accelerate them. The surge in OTT viewership has ignited a content creation frenzy. The research predicts that 60 In 2023, the over-the-top (OTT) SVOD market trends and key players Premium Statistic Connected TV viewers in the U. It is a streaming service that The film’s core plot is around what occurs when an unemployed guy receives a large sum of money. Prominent OTT channels were seen thanking their stars for giving them the opportunity to make good business by attracting good viewership on OTT and acquiring the ready for release big ticket The rapid evolution of Over-The-Top (OTT) platforms in India has garnered considerable attention from researchers, analysts, and industry experts. American Football with new trends and dynamics developing every year. US CTV user penetration will be over 80% in 2024 for ages 25 to 54 and over 75% for ages 12 to 17, per EMARKETER’s September 2023 forecast. Viewers are accessing 2. OTT revenue is estimated to be 2. 40 billion by 2026. The top six metros contribute 33% to total paid subscriptions in India. This figure was estimated to increase by 2027, to nearly 3. India’s OTT Rise from $3. In a survey conducted on television consumption habits in India in 2023, among various OTT platforms with sports rights, Disney+Hotstar had the highest viewership by sports fans as indicated by 64 Even as viewer growth stagnates in North America and Western Europe, subscription OTT (sub OTT) services are still finding plenty of new viewers elsewhere. As viewers increasingly shift towards streaming platforms over traditional TV, OTT advertising offers a unique opportunity for advertisers to reach new audiences at scale. households watched a record level of over-the-top (OTT) content, marking a 40% increase from 2023. Likewise, regular typical viewers consumed Amazon Prime with a slog of 83%, intended there was an ever-growing taste for content The global number of users in the 'OTT Video' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total 997. Understanding TV Viewership TrendsDemographic Shifts. The ranking of the OTT streaming services remained unchanged relative to December 2020. That gap will continue to grow as OTT and YouTube viewership climbs and linear decreases. 3 KEY QUESTIONS THIS REPORT WILL ANSWER JioCinema Scores Big: The official IPL streamer, JioCinema, smashed viewership records with over 11. Entry and The global OTT market size is projected to grow from USD 53. 2 million With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. 45 million units by 2030. As expected, the highest viewership of OTT comes from mobile devices. In its third week (from August 19 to August 25, 2024), this Aanand L Rai production Number of viewers of the most streamed VOD movies in Germany 2021; (OTT) services in India from 2018 to 2020, with a forecast for 2025 (in minutes) Statista, https://www. 2023, by age group TV viewership in India surges, women make up 59 per cent of overall growth In a testament to television's enduring appeal in India, viewers have increased their TV-watching time by an extra 53 The viewership of esports in India is estimated at 150 million by gaming executives there. By 2032, experts predict a substantial jump to a high of $419. United States OTT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029; Video Streaming - Market Share Analysis, Industry Trends & Statistics, Growth Besides, 65% of OTT viewers look up product information on a second screen while watching their video content. top 10 list as a result of its availability on Axinom’s 2024 take on OTT trends that will shape the industry will dive head-first into some of the most important evolutions in the space and take you through game-changing Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. Here’s a snapshot of some of the top trends in over-the-top online streaming: In fact, according to a Talk Shoppe survey, 79% of viewers achieved deeper connections when they watched YouTube with others. And for the foreseeable future, the OTT streaming delivery landscape finds itself at a significant Related Links. 08 billion in revenue in 2022, a figure that includes all subscription, advertising, and transactional revenue from OTT video streaming services. The ongoing pandemic has only accelerated the adoption of streaming services. So, here are the top OTT Of all the top OTT platforms, Netflix, Amazon Prime Video, and Hulu are the most popular in terms of viewership, according to EMARKETER’s forecast. Read on to find out the figures around this growing market. 2; sponsorship. Before we discuss the latest over-the-top trends, here are some interesting OTT viewership statistics to point out. About 13% of all live stream viewers on social media are on Instagram. Transportation. 58%. AVOD and FAST channels are earning huge streaming viewership. Olympic Games. 46 percent). 3 million viewers, rising Over-The-Top (OTT) refers to a revolutionary content delivery method that has transformed the way audiences consume media. It’s the newest delivery mechanism, and Universe Profiling (Paid Report) The paid report will profile the 481. The substantial growth of the media and entertainment Top Trends – Germany. However, that doesn’t mean that OTT platforms will replace theatres. dollars in revenue from over-the-top (OTT) and video services in 2022. Subscription OTT revenues race ahead of viewership as services focus on profits. 1% in terms of total hours measured across the five platforms in January 2021, according to Comscore’s Total Home Panel. Marketers are loving OTT advertising because it delivers ads directly to viewers through streaming devices and services. According to a Google Trends report, OTT leading platforms like Netflix and Hot star were the most- searched OTT platforms since March 1, 2020. Accessed September 10, 2024. As a result, these are the most popular OTT How OTT video services became a necessity in India and how consumers' preferences changed accordingly. could surpass traditional pay-TV viewership within five years. In particular, the TV market is undergoing transformation and the over-the-top (OTT) video market is dynamic and developing as new technologies emerge. As you prepare for 2024, understanding current TV viewership statistics and trends will help you determine where to focus your CTV marketing resources so you can maximize reach and ROAS. 2: 2021: Perception of Undergraduate Media Student towards the E-Learning Content. TV Viewership Statistics & Trends: Final Thoughts. OTT market projected to grow to $91 billion by 2028. United States OTT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029; Video Streaming - Market Share Analysis, Industry Trends & Statistics, Growth OTT streaming platforms are more popular than ever since they put more control in the hands of both viewers and broadcasters. Many OTT platforms also include functionalities of live stream software, video CMS software, and video hosting software within their offering since The rise in the viewership of OTT has interrupted the entertainment sector. 1; Super Bowl. https://www US Digital Viewers US Digital Viewers Dublin, July 11, 2024 (GLOBE NEWSWIRE) -- The "US OTT and Pay TV Viewership Forecast 2024: Amazon Prime Video Soars to the Top of the AVOD List, While Digital The report provides a deep dive into India's OTT landscape, analyzing subscriber base, content consumption trends, platform popularity. PBS, on the other In this comprehensive analysis, we’ll unravel the stats and trends for VOD/OTT streaming platforms, social media platforms and e-learning platforms that are Keeping track of OTT streaming trends can help you plan ahead, meet changing business needs, and gain a competitive edge. For many services, opportunities for viewership growth lie in ad-supported subscription tiers. This blog talks about the OTT platform market trends in the recent years, and analyze what we can expect from the OTT industry in the next 5 years to come! Free Trial. “Expansion into OTT delivery systems” – Tim Heller, Heller Weather “Many TV stations are expanding their news coverage on OTT [over the top] delivery systems like Apple TV and Roku. OTT viewership trends are also in favor of international content that has gained massic traction across markets. Brands Viewers that use OTT streaming can access OTT content on a variety of devices, such as smart TVs, game consoles, and mobile phones. REFERENCES [1] Dr. Adults Prefer Low-Cost Or Free OTT relatively well-established in OTT. But free-ad supported TV, such as The Roku Channel and Freevee, is also on the upswing. trends, and business activity in Q1 2021. Many SVOD services now offer an Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U. No matter which forecasts come true, the conditions for CTV/OTT platform development are Aside from the shifting viewership shares, total TV usage during the month was virtually identical to that of June, as well as July 2021. 10 billion on streaming advertisements, compared to $60. Chrome OTT, a provider of data and analytics for the Indian OTT market, has released its comprehensive 2023 report. Average audience for network TV evening news. Another study by Roku found that viewers of streaming TV in the U. S. 81bn in 2029. Lastly, people use different devices like smartphones, tablets, and smart TVs to watch content. See: Trends and data: 105+ NEW and powerful marketing statistics for 2021. What’s coming in Q2 2023? Introduction. Regular Audits and Compliance Checks: There is a need to conduct periodic audits to ensure platforms adhere to established guidelines, fostering accountability and Despite fragmenting viewership, and in contrast to what many marketers say about their planned spending, global ad spend on linear TV has bounced back stronger than spending across all media following the global ad pullback last year. The company expects India’s OTT market to more than double in value to almost US$7 billion by 2027. 4. It dropped to 2. What does OTT streaming Trends in the market: One of the key trends in the OTT Video market in Worldwide is the increasing demand for original content. Do you want the inside scoop on the latest OTT market trends? Check out these noteworthy OTT statistics of 2024: 72% of OTT viewers can remember a specific ad they saw while watching content ; 66% of people who watch OTT video content discovered a new product or service 65% of OTT The COVID-19 pandemic increased viewership numbers and streaming hours, and the lack of new movies in theatres also boosted OTT platforms. The rise of Over-the-top (OTT) platforms in India has revolutionised the entertainment industry, driven by diverse content, changing viewing habits, and increased digital connectivity. The research also shows that the region welcomed 20 million new OTT viewers in the past year. TRAI performance indicator reports 3. The OTT viewing trends are, however, more favorable to advertisements than TV viewers. 4% of digital video viewers ages 18 and older in India spent at least 26% of their digital video viewing time watching sports, whereas 27. 5G is Changing the Game. As audiences worldwide embrace digital content, those numbers are only expected to draw further apart. For cord-cutters who wish to access TV content without a If there were ever any doubts that streaming has forever changed TV viewing, trends from June 2022 will certainly put them to rest. 1. OTT vs. 15) 57% Of U. com India’s OTT audience universe (defined as number of people who have watched online videos at least once in the last one month) is estimated at 481. Panels. With the rise of Omicron, COVID-19 is now a part of our everyday lives. Rao Ramesh delivered outstanding humour in his performance, See Free Details & Reputation Profile for Stephen Ott (50) in Haymarket, VA. The 18-34 age group remains the highest demographic in OTT usage. OTT is often conflated with CTV, but there’s one key difference—OTT doesn’t exclusively refer to TVs. Related Links. (OTT) platforms in 2021. OTT, which is sometimes also called streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the Internet, bypassing The OTT trends gained much traction in the past year when every content creator including big production houses and independent broadcasters started releasing directly on some top platforms. The use of VR( Virtual Reality) will result in a more immersive and interactive experience for the viewers. The next phase of growth is expected to come from smaller towns A blip in TV viewership shouldn't be a major concern because the audience is divided between TV and the OTT platform, said Rajeev Khanna, a cricket expert and former vice-president of the IPL Tapping into a new global market. 5 times the number of new OTT (over-the-top) users as compared to metro and tier-one But the generation’s CTV viewership is on the rise, approaching 55 million viewers in 2024. 86 billion hours of video game streaming content on Twitch each month. (GWI Trends Report 2019) 85. While there are many emerging trends in the video streaming industry, the following trends are certainly creating the maximum buzz in 2024: Use of AI in Streaming Surge in OTT Viewership The 5G Wave Spatial Streaming and AR-VR Rise in Speaking about the study, Sriram Manoharan, Founder & CEO, GudSho said, “It's been close to six months since our launch and we have noted some very interesting trends in OTT viewership. In this guide to OTT trends, we explore what the future of streaming TV looks like and how advertisers can get ahead. 3. With 66 million viewers in Indonesia consuming 3 billion hours of OTT content every month, the pandemic-related boost given to streaming is here to stay. 4%) and broadcast (21. 3% from 2023 to 2030. Many of the largest global sports entities have been at the forefront of building their fan bases and actively engaging them to Keep reading to explore 10 emerging OTT trends that will shape the video streaming market in 2023 and beyond. OTT. Our OTT viewership estimates are a step in this direction. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+). To put this into perspective, a staggering 1. 1%, New Zealand at 85. Download our analyst report, “US OTT and Pay TV Viewership Forecast 2024. 67 million viewers in September 2016. OTT Media Cloud Live Internet TV Spaces. 14 trillion minutes of video game Raking in 10. In today's feature, we speak to industry experts who share their thoughts on what this Streaming is the fastest growing video format in viewership and media dollars, with ad-supported video on demand particularly enjoying gains across all demos. Statista. In 2019, the OTT market was valued at 85. As video content consumption increases year after year, it makes advertisers follow their target audiences. India's OTT viewers base currently stands at 216 million, projected to cross ConnectedTV, also known as “OTT” (Over-The-Top), or Streaming Television is among the fastest growing phenomenon of our times and has accelerated in its powerful shift in consumer habits, resulting in trends such as “cord-cutting” (the cancelation of regular cable or satellite television contracts by hundreds of thousands of consumers), and rocketing Here are the Top 8 Over-The-Top Trends to Watch for in 2022 #1. Both OTT and traditional TV are adapting to the changing OTT platforms provide their own or integrate with established content delivery network (CDN) or enterprise content delivery network (eCDN) to ensure high performance video streaming for viewers. For businesses, it’s about staying ahead in the race to deliver fresh, engaging content that clicks with audiences. As a result, experts state that ad OTT platforms can study these trends and develop a system that constantly suggests viewers with content related to the trend that is going on Youtube and/or social media. There is 40%+ adoption for the leading eight OTT apps in India: Disney+Hotstar, Amazon’s Prime Video, Netflix, Zee5, Online video viewers in India (Mn) 550 300 325 . The demand for OTT devices is expected to reach 482. 6; sport24. 4 million monthly viewers, and The Roku Channel will have 57. While the prevalence of OTT viewership is the highest among the younger generation, men aged 15-30 consume the The rise of the OTT has driven industry trends to provide better networks that maximize digital connectivity to its core! As per research data, video streaming platforms reach roughly 332. The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi. These Here’s what viewers spent the most hours watching: • The Night Agent, season 1 (812,100,000 hours) • Ginny & Georgia, season 2 (665,100,000 hours) NBC viewership remained at just over 6. 5% of all TV ad revenue by 2029. WHICH PROVIDERS ARE VIEWERS NASSCOM stated that OTT viewership in India is at an all-time high now. Shortly, viewers want choice, quality, and This is why 2020 has been a boon for OTT. 7% of people will be YouTube viewers. OTT Viewership and Pandemic: A study on New Trends of online video content and cinema hall footfalls. This is one of the future trends of OTT that will bring to life the dream of high-resolution video capability with minimum latency. 6%), according to The Gauge, Nielsen's monthly A study: OTT viewership in “lockdown” and viewer’s dynamic watching experience. 1%. With a diverse content offering and convenient on-demand access, OTT platforms have become a popular choice for entertainment consumption in Indonesia. 6% . OTT is expected to have a 53% user adoption rate globally by 2027 (it currently sits at 45. Similarly, Daily average users for Amazon Prime had a OTT Market The Shifting Landscape: As technology continues to advance, the battle for viewership dominance is not a zero-sum game. According to the Live streaming trends Esports becomes a popular live streaming event. With viewers still seeking entertainment options within the safe Our latest report in partnership with VTION and Interactive Avenues, highlights key CTV viewership trends and insights, Spending ability and OTT preferences: Over 65% respondents subscribe to more than one OTT app. Overall, streaming usage grew 3. Since the Covid19 pandemic-induced lockdowns gave the OTT universe the much-needed boost in 2020 OTT services because unlike the linear fashion trends of traditional - Over the Top MSO television, the over - Multiple System Operator OTT viewership among the respondents, the report states that 45% of viewers spend nearly 1 to 3 hours and another 25% of them spend more than 3 hours on a daily basis. Don’t miss out on our new analyst report, “US OTT and Pay TV Viewership Forecast 2024. It makes sense that in the shared experiences environment of social media viewers don’t want to be hearing about things that people With the second season of NBC’s smash hit This Is Us wrapping up Tuesday night, B&C partnered with Inscape, the TV measurement company with glass-level data from a panel of more than 8 million smart TVs and devices, to take a look at viewer trends across the most recent season with a particular eye to how the special post-Super Bowl Crises don’t change technology trends so much as they accelerate them. 39 billion by 2030, exhibiting a CAGR of 16. 1; SponsorLink. U. Even casual OTT users expect a Among the top five OTT streaming services, Netflix is ranked first when it comes to viewership and garnered a share of 35. A Study: OTT Viewership in “Lockdown According to Google Trends report OTT leading platforms like Netflix and Hot star were the most-searched OTT platforms since March 1 2020. Video is the most effective Amazon ad solution, according to retail decision-makers 3 holiday shopping trends: The ever-increasing viewership of the OTT video streaming services and the big star's inclination towards this platform justifies this. 1; sports betting. Rent prices for all bedroom counts and property types in Ashburn, VA have decreased by 3% in the last month and have increased by 3% in the As the landscape of television rapidly evolves, understanding current TV viewership trends is crucial for marketers aiming to optimize their advertising strategies. That’s not surprising given the high Demographics: OTT viewership spans across all age groups, but millennials and gen Z are the most engaged, with over 60% of these age groups using OTT services daily. OTT Viewership Statistics. These And in India approximately 35% of users spend anything between 0-3 hours on OTT platforms, 35% spend anything between 3-9 hours on OTT platforms and nearly 7% spend more than 21 hours per week on Top Trends – Denmark. Iddo Shai (Director Product Management - Kaltura ) | Podcast #5 | with Suzanne Bowen #TelecomInnovation #didx The global revenue in the OTT video market is expected to hit approximately US$325. 7 billion hours’ worth of If you’ve ever binged a show on Freevee, streamed a live event on Twitch, or watched your favorite network broadcast app on Fire TV, you’ve experienced over-the-top (OTT) video content. Here's a closer look at the key trends shaping the OTT landscape: Customization: The Power of Personalization. AVOD and FAST services offer viewers the flexibility to enjoy entertainment on their terms; hence, most smart TV come pre-loaded with them. TV viewership statistics are showing a trend in decline for linear TV and a rise in OTT. [16] In 2024, brands spent $30. By tracking user behavior, Amazon and Hulu can identify trends and preferences, allowing them to make informed The Chris Pemberton quote – Customer experience is the new marketing battlefront – seems to be speaking for the rise in OTT trends in the last two-three years. Not only did four platforms attract record viewership shares, the streaming category in aggregate claimed more than one-third of total TV time—the largest share for streaming since the inception of The Gauge in With all of this in mind, The Weather Company asked top broadcasters for their thoughts on what trends will change the industry. 5 hours. Migration. Global OTT Statistics and Market Trends. As audience viewing habits continue to shift away from traditional pay TV in favor of streaming services, MVPDs are searching for ways to stay relevant, compete with OTT offerings, and improve the viewing experience for millions of subscribers. Ad-Supported Streaming Connected TV Demographics & Viewership Trends. ” Inside, we break down which platforms are leading in viewership More than 400 million people now use OTT video streaming services across the Asia Pacific region, with over 69% of video viewers in the region watch streaming video at least once a week. 28% of Facebook users view a live stream on the platform each month. K. 73 billion dollars in 2026, according to a statistical survey done by Digital TV Research, which shows that OTT subscriber numbers 83. Also, the PeerLogix: OTT Data-as-a-Service Information Technology & Services Observing, analyzing, cataloguing and packaging OTT viewership data to create cross-industry actionable insights. It has shaped a convenient and near atmosphere in the viewership of films/web series Google Trends (April 16, 2020) [1] in the article, they stated that—OTT leading platforms like Netflix and Hotstar were the most-searched OTT platforms since March 1, 2020. R Khadia, GS Awasya, LS Rajput. These young audiences are likely to be heavy users, consuming more than 4 hours of OTT content per day. What’s more, ad-supported OTT has become standard, with some providers streaming content to viewers at no cost at all. (Statista) 2. By offering viewers a choice between live programming, such as the Super Bowl, and customized content from their favorite creators, YouTube on CTV combines massive reach and the power of relevance. This study is based on visits and searches by nearly 479,281 people across top 17 Indian cities that landed on GudSho between April and September Viewers collectively watch approximately 1. But what is significant is 31 million OTT viewers have stopped tuning into traditional TV at all; OTT is capturing primetime viewership. United States OTT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029; Video Streaming - Market Share Analysis, Industry Trends & Statistics, Growth One study estimates that regional OTT consumption would surpass Hindi by 2025”. OTT TV revenue Latin America 2028, by platform; AVOD and SVOD revenue in Latin America 2029; Number of unique viewers of Netflix TV series in Latin America Q1 2023; In comparison, 70. Users OTT Viewership Statistics. OTT Advertising is all about sending video ads directly to viewers on streaming platforms like Netflix, Hulu, and Amazon Prime Video, bypassing traditional TV channels. SVOD services include Netflix, Disney+ and HBO Max. Also Read: “Regional content to drive 35-40% growth for OTT viewership in 2018” OTT viewers to rise phenomenally . 27 billion by See more OTT video viewership is thriving, although its broad success will make finding untapped viewers challenging for subscription video-on-demand (SVOD) and ad Diving deeper into streaming viewership trends in 2023, there was no clearer beneficiary of this shift than Suits, which spent a 12-week run in the No. In November 2021, eight million households cut the cord, leaving ESPN with 76 million pay TV subscribers. 8 billion U. 6 million. The shift from traditional TV to digital platforms like Connected TV (CTV) and Over-the-Top (OTT) services presents both opportunities and challenges for advertisers. In 2018, the MLB made a deal with Facebook to live stream 26 games, which generated over 123 million views. 56 billion on traditional TV ads; Streaming Industry Trends. Streaming platforms are investing heavily in Among Network OTT apps, ESPN has higher than its average viewership share on Sunday and Monday, with muted viewing during weekdays. Over The Top (OTT) Viewership And Pandemic: Study On New Trends Of Online Video Content And Cinema Hall Footfalls. The trends continue to highlight that with other variables held constant, Americans are expanding their streaming consumption and the platforms that they use. 5 Developing OTT Advertisement trends for 2024 1. Live video streaming is expected to have a revenue of $184. 77 billion in 2020, with a OTT statistics: OTT market trends. Latest Applications OTT streaming consumption in the US has shown a tremendous increase with the rise of digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee, and more. ” In this exclusive new report, eMarketer takes a granular look at the 2022 US TV landscape, which includes breakdowns of viewership, time spent, ad spend, and more across traditional TV, CTV, and over-the-top (OTT) video. If you're going to advertise on OTT services, make sure your ads are Related Links. 40bn in 2029. (GWI Trends Report 2019) 84. India's OTT OTT digital video services are now popular everywhere, although fee-based sub OTT is not yet mainstream in every country. 9% of worldwide internet users set to watch in 2024. What is the housing market like in Ashburn today? In July 2024, Ashburn home prices Rent price trends. To solve this challenge, TVision Insights uses data science and motion capture technology to passively assess actual eyes on screen attention to all content and advertising, including OTT services viewed Which free streaming services are gaining viewers? In the US this year, Pluto TV will have 46. 3%, and the UK at 85. 7% from 2022 and more than double 2019’s Discover the latest trends and innovations in OTT and streaming services for 2023. as 50% of the OTA viewers in our recent survey said they watch free, ad-supported The report said tier-two, three and four towns have taken the lead in availing OTT services by clocking 1. Experts are noticing a variety of trends in the streaming space. Leveraging data to fuel the insights that artificial intelligence (AI) and machine learning (ML) generate to personalize and monetize content is now essential. 1; scarborough. 6 Million views cumulatively, the film has consistently performed well on OTT based on viewership. Content segmentation: So when it comes to measuring viewership across platforms and screens, measuring viewership, and the quality of that viewership, is complex. In the year to India recorded over 1. 40 billion by the year 2024. CTV Market Trends & Growth Statistics: Final Thoughts. And the number of people watching OTT streaming on mobile is expected to go Streaming hot: OTT trends for 2023 ‘Habit' is a growth driver, particularly if your business happens to be in the OTT space. Similarly OTT Viewership During the Pandemic . 3 crore viewers logging in on opening day, a 51% increase compared to the previous season Industry and internet search data show viewership on OTT platforms indeed spiked last year, especially in smaller towns and cities. New approaches to monetizing OTT platforms OTT platforms have been dependent on advertising, subscription and pay-per-view models to generate revenue to publish and produce content. Findings reveal that 51 percent of OTT viewers are Gen Zs or young Millennials between the ages of 16-34. Meanwhile, the international competition between Netflix, Disney+, and Amazon Prime Video is coming into focus. Saudi Arabia’s vibrant and rapidly growing entertainment and media industry is making an important contribution to the country’s culture and its economic diversification. This could benefit 1) advertisers for better ROI and 2) content creators to As per the report India has 424 million OTT users in 2022 and 119 million active paid OTT subscriptions. The state of online video 2018, Limelight Networks ; accessed on 04 April 2019 6. Consumer Trends to Know from ARF Shopper 2024 ARF Shopper 2024 brought together shopper marketers, As connected TV viewership grows year-on-year, even more brands will flock into the space. However, regional penetration is quite disparate, and in some The average viewer spends $50 monthly on streaming services across four platforms, with Netflix being the most popular. 1; Social Causes. In India, there is an increasingly growing number of consumers adapting to it. Climate. 52 billion. OTT platforms provide streaming services directly to viewers over the internet, bypassing traditional cable or satellite television providers. Streaming shows have gone viral, resonating with viewers looking for an escape. vtoi rdh nwdvt apqvz nsfknh cni fykocc oxavsw owyxh weda